Friday 14 July 2017

Generation X


Aphorism and its relation to the marginalised people in Generation X
 “USE JETS WHILE YOU STILL CAN”.
This is the graffiti-style aphorism located on page 4, of the novel Generation X by Douglas Coupland. This aphorism is an ironic slogan and also alarms that the western cultures appear to be under the threat of ending because of the clause “while you still can” implies that accessibility of jet is ephemeral. The basic implication of a ‘jet’ is the rapid stream and speed which makes this aphorism to associate directly with the subtitle of the book “Tales for an Accelerated Culture” and through that to the overall theme of the novel. The very first sentence of the book in which this aphorism is also located discloses various details in relation to the narrator particularly his desire to use the jet plane “I spent every penny I then had in the bank to fly across the continent in a 747 jet”[1]. Therefore, this aphorism is connected to the novel from its very outset. The sentence also reveals that the narrator is not a rich person and belongs to the “middle class” as he only affords the flight ticket by all his money. The author coined the neologism of “poverty jet set”[2] to reflect upon other distinctiveness of three characters Andy, Dag and Claire, and correspondingly establishes a relation between the group of people who accomplish cheap travel around the world and the mentioned aphorism. However, this graffiti-style aphorism is located at the lower margin of the page, its highlighted, bold, and capitalised fonts make it highly visible and eye-catching. This vivid contrast together with the sarcastic tone of the slogan turn this aphorism as an attractive blurb of the whole chapter. Although this aphorism along with other marginalia such as images and definitions throughout the whole book may not replace the main text, one can easily acquire the main ideas of the novel by skimming them.
This aphorism also relates to the whole book in the way, it indicates the innovative and contemporary approach to writing the novel. This innovative approach implies that the conventional style of writing novel does not locate marginalised generation into their rightful position or may not have sufficient potential anymore to do so. The novel suggests that the generation who purposefully resists against the harsh realities of the accelerated age of time deserves their specific position in the novel. The author of Generation X places the aphorism at the margin of the book to innovate a new style in writing the novel, as well as to imply the situation of those marginalised in the society. Nevertheless, this innovation has also caused some critical objections to the novel, particularly in relation to its tendency towards ‘Pop Art’[3]. Mentioning the format of the first print of Generation X, Tate criticises that it “resembles a catalogue for a Pop Art retrospective rather than a work of literary fiction”[4]. However, this aphorism and other marginalia sharpen ideas of the novel, make it more innovative, and cause the novel overwhelmingly well received by the readers. Therefore, this aphorism with its quality of alarming irony relates to the novel.

Bibliography
Coupland, Douglas. Generation X: Tales for an Accelerated Culture. London: Abacus, 1996.
Tate, Andrew. Douglas Coupland. Manchester: Manchester University Press, 2007. Accessed May 25, 2017. ProQuest Ebook Central.


[1] Coupland, Generation X, 3.
[2] Ibid, 5.
[3] Tate, Douglas Coupland. Manchester, 11.
[4] Ibid, 11.

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