The Brochure Drug Rape Brochure
The target audiences of the Drug Rape Brochure (n.d.) are
young adult females who usually attend nightclubs for fun and are vulnerable to
being exposed to drugs and sexual rape. This brochure warns about those young
women about the ways that drugs are used to facilitate sexual assault.
The layout of this brochure is predominantly shaped up of a
large number of images of women which show the states of drunkenness. These
images show young girls and women unconscious and their defenceless situation
enables the reader to understand and share the feelings of vulnerability and
thus the brochure creates empathy. Therefore, it can be easily understood that
the rhetorical device of pathos has been used for emotional appeal.
Of the four principals by Robin Williams (2008) for visual
elements in a layout, repetition is used more frequently throughout the
brochure. The repetition of the images has led to a cohesive sense and
emphasised the message visually. However, many of the similar images are
aligned together which has led to weakened the contrast of the brochure.
The text background of this brochure is based on black colour
which induces the feeling of darkness. The texts with its dark background are
chosen to be surrounded by images of young ladies. This composition provides
the layout design with informative value and visually connects the centre and
margin to convey the message more effectively.
Reference:
Drug Rape Brochure. (n.d.). Retrieved
October 20, 2019, from https://vuws.westernsydney.edu.au/bbcswebdav/pid-4406630-dt-content-rid-30288213_1/courses/101929_2019_spr/drugrape.pdf
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